Consumer Advocacy

Consumer advocacy refers to the efforts and activities aimed at promoting the interests and rights of consumers. This involves representing consumer interests in various sectors, ensuring that products and services are safe, affordable, and of good quality. Consumer advocates work to inform consumers about their rights and responsibilities, help them make informed choices, and address issues related to unfair practices, fraud, or exploitation in the market.

Organizations involved in consumer advocacy may engage in research, lobby for policy changes, promote legislative measures, and provide education on consumer rights. They often work to hold businesses accountable and influence regulations to enhance consumer protection. Overall, consumer advocacy aims to empower individuals in the marketplace and create a fair environment where consumers can confidently exercise their rights.